About BYND Ventures
Strategy and operations, in the same room.
Working alongside leadership teams facing growth, transformation, and operational complexity, bringing structured thinking and the practicality of having run the work.

Built from both sides of the table.
Experience combines structured problem solving with the practical realities of running and growing organizations, across strategy, operations, commercial scaling, and company building.
Strategy
Structured problem solving and commercial judgment.
Operations
Scaling complex organizations and service operations.
Building
Creating ventures, products, and operating systems from zero.
Founder
Orlando Franco Martinez
Founder, BYND Ventures
A career built across management consulting, consumer businesses, technology operations, and company building.
Experience across- McKinsey & Company
- PepsiCo
- Delivery Hero
- eLearnAfrica
Have a challenge worth working through?
Strategy, operations, growth, or something that sits between them.
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